Primary logo
Use the full horizontal logo wherever width permits. Keep the surrounding area clear by at least the width of the symbol’s central channel.
Identity standards
StartupPact
Brand Guidelines
A concise reference for presenting the StartupPact identity clearly and consistently.
Dark background
Use the white logo only on Pact Graphite or sufficiently dark photography. Never place dark artwork on a dark surface.
Core palette
Restrained by design.
Graphite carries authority. Porcelain gives the system air. Teal is reserved for actions, focus and recognition.
Pact Graphite
#101414
Warm Porcelain
#F7F7F4
Registry Teal (logo)
#146C70
Registry Teal Deep (interface)
#105E62
Cool Grey
#DDE1DF
Pure White
#FFFFFF
Minimum size
Horizontal logo: 160 px. Standalone symbol: 24 px. Use the optimized favicon artwork at 16 px.
Approved backgrounds
Warm Porcelain and Pure White use the colour logo. Pact Graphite uses the white logo.
Monochrome
Use solid black for statutory documents, stamps and one-colour production. Do not add effects, outlines or alternate colours.
